What is an Opt-in / Squeeze Page?

You may hear people call these by different names like name-squeeze, newsletter sign-up page, etc…but the main purpose is the same – to get an email address so you can follow-up with your visitors. An Opt-In Page is simply a page that includes information about your free mailing list and a subscription box.

An opt-in page really is a simple website and you should include:

An Attention-Grabbing Headline: Draw them in to tell them how you’re going to solve a problem, teach them how to do something, etc.

Bullet Points Showing What’s Included: Tell them what they will receive by signing up for your mailing list.

Subscription Box & Spam Notice: Give them the box to sign up and ensure them that you will not give away, rent or sell their email address to give them confidence to sign up.

This is a highly-effective tool in growing your list as there are no other options on the page. Your visitor either signs up or he doesn’t. There are no other links to distract him from making a decision.

We recommend an opt-in mini-site to EVERY affiliate marketer because building your list is a great way to sustain long-term profits. If you don’t have a way to collect email addresses, most of your visitors will come to your site and leave, never to come back.

Having a mailing list also means you can automate your marketing by sending "autoresponder" messages. This means that you load up all your messages and as people sign up, they get the series of emails you've already loaded at specified intervals. No extra work on your part needed.

Just Getting Started? It's a perfect place to start...

We also highly recommend an opt-in mini-site to someone who is just getting started with market research. An opt-in site is quick and easy to create, plus it will help you gauge whether or not there is interest in the content you want to deliver to your market. You can also conduct surveys with your subscribers, so that you can get a better understanding of what they are looking for.

What Content Should You Send?

The content you deliver to your list is up to you. You can do a weekly newsletter with current topics, write an e-course on a specific topic or email more frequently.

Track Your Results

Many autoresponder tools include built-in tracking and affiliate programs also often offer tracking links. Use these to quickly discover which offers your list is interested in, so you can sell them more stuff they like!