What is a Review Website?

A review website is exactly what it sounds like. It's a site that publishes product reviews. You can make a website that publishes a large variety of reviews or keep it more focused on a certain type of product. You can also make a "mini review site" that simply reviews one product and let's talk about those.

The benefit of a review site over a regular content site is that your visitor already has a product in mind and if it's something they readily buy online, they're more likely to make a purchase right away.

Large Review Site

There are tons of websites out there like Epinions.com where all kinds of products are reviewed. These sites have a lot of potential for traffic, but make it harder to target your marketing to a specific type of potential customer.

Product-Type Review Site

Instead of reviewing everything under the sun, you might take a more targeted approach. This will allow you to make better converting offers to a specific group of people or buyers of a certain type of product.

For example, you might create a review site for new parents and all the products they might need. Or you might create a review site for car accessories. When you focus like that, it's easier to choose advertising to display and offers to make to your audience.

Single Product Review Site

If you find your doing well with selling a particular product, you can even create a mini review site just for that product.

The benefit of this is you can direct highly targeted traffic to this page and present them with information on one product only. Your visitors won't be distracted by other links and information and they can make a decision to buy or not buy.

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