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NEW! Marketing to Digital Moms: How To Reach Out To Today's Tech-Savvy Moms

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Marketing to Digital Moms: How To Reach Out To Today's Tech-Savvy Moms Gone are the days when the word "Mom" conjures images of a female who cannot operate the video recorder or navigate her way through the latest videogame, and only switches on the computer to send an email to Grandma. According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they're interested in, and simplify their multi-tasking lives. "Digital Moms" have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream. If you aren't reaching out to digital Moms online yet, you might just be missing out on a significant market. Consider these numbers from the United States Census Bureau: - Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent. - Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers. - Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates. The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms. They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting. What is the best way to reach out to today's digital Moms? Here are three tips: - Provide relevant content. Some of the online Mom's interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter how old their children are. These include fashion and cooking. <a href="http://momplrebooks.com/amember/go.php?r=XXX&i=l0" target="_blank">Mom PLR Ebooks</a> provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the "All Mom Content" package of <a href="http://www.allprivatelabelcontent.com/amember/go.php?r=XXX=l15" target="_blank">All Private Label Content</a>. - Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs. Aside from PLR Ebooks, your monthly subscription to <a href="http://momplrebooks.com/amember/go.php?r=XXX&i=l0" target="_blank"Mom PLR Ebooks</a> includes a 5-day Ecourse and 26 newsletter topic ideas - perfect for digital Moms who use Email everyday. If you're interested in providing consumer reviews, <a href="http://www.allprivatelabelcontent.com/amember/go.php?r=XXX=l15" target="_blank">All Private Label Content</a> includes 10 product profiles reviews every month. - Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and their children's ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention. The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They're also online for social networking and even gaming. But they have varying needs depending on their life stage and their children's ages. To market effectively to digital Moms, you need to give them what they're looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you'll have a profitable online business.

Moms and Online Shopping: How to Reach This Lucrative Market

Moms and Online Shopping: How to Reach this Lucrative Market So great is the boom in Internet retailing, that a Forrest Research survey estimated U.S. online sales would grow from $96 billion in 2003, to more than $200 billion by 2008. Who is out there, doing all that buying? A good part of the market is women, particularly young mothers who are part of the consumer group that cite a preference for Internet shopping to avoid crowds, get better prices, compare products, and reduce the need to travel around to find what they want. In 2003, women in the 18-34 year age bracket made up 15% of Internet users. They also constituted 24% of the buyers from cosmetic and fragrance sites, 20% of the customers for wearing apparel, and 22% of the shoppers for jewelry and other luxury items. With 50% of online purchases being made by someone from a household where the chief wage earner is between 25 and 55 years of age, there is growing evidence that the family unit, particularly where women are responsible for the buying of goods for personal use and gifts for others, significantly impacts the annual sales figures for all online retailers. It also impacts local retail sales, with industry statistics showing that the research done by potential customers online, results in $1.50 spent locally, for every $1 spend on Internet shopping. According to a recent survey conducted by Marketing Sherpa, one of the best ways to tap into the lucrative mom’s market is through solid information. If you’re looking for great content to appeal to moms, get it cost-effectively at http://www.allprivatelabelcontent.com/amember/go.php?r=XXX=l15

Moms Want Content - Give it To Them

Moms Want Content – Give it to Them Statistics show women control the purse strings in the household budgets and they’re spending a great deal of that budget online. A large percentage of these women are moms turning to the net for information on all sorts of household and parenting issues. Most of these moms don’t necessarily go online with the view to buy a specific product. In many cases they’re just looking for information first, whether it be information on how to teach their toddler to potty train, how to stop sibling rivalry or how to cook nutritious meals for their family, moms want and are looking for information. "What Moms want [online] is information," says Ken Goldstein, EVP and Managing Director of Disney Online. Give them the information they're looking for and you're tapping into an enormous market: there are 31 million moms online, and they're spending more time online than they are watching TV (13.2 hours/week vs. 7.6 hours/week). Whatever your online business is, you’ll want to make sure you’re marketing to the lucrative mom market, and the number one way by far to reach moms on the net is to provide the high quality content and information they’re looking for. Eliminate hype and ultra-creative ads Moms don't want to see how clever you are, Goldstein says. "It's not Superbowl advertising. It's clear messages, features and benefits, and more about information than entertainment." That’s right, moms are practical creatures. We want to know exactly why we should use certain products, how it works and most importantly will it work for us. A sure way to do this is by providing quality content first and then and only then presenting your sales offer. And make no mistake; moms are not only practical they’re smart. They’ll spot a sales pitch a mile away and all it takes is one click and they’re gone. However, approach a mom online the right way and she can be one of your most loyal customers for life. Always, concentrate on providing practical, quality information first. Provide informative articles, real life product reviews, and don’t forget to list product features and benefits (include the down points too). Get these things right and you’ll tap into one of the biggest spending powers on the net, moms. If you’re looking for great content to appeal to moms, get it cost-effectively at http://www.allprivatelabelcontent.com/amember/go.php?r=XXX=l15