IM Blogging Bootcamp

Description: This is a 4-week intensive coaching session to help people effectively use their blog as a business marketing tool.

Lessons are delivered via email and as a back-up to unreliable email, in a private online membership area. Each week, the students receive a printable training guide that is accompanied by an audio recording, should students prefer to do their learning by listening. Students will receive practical weekly assignments to apply what they learn to their own businesses. They will receive feedback directly from myself and Lynette Chandler on all their assignments. We will also be available to answer questions through the private membership area throughout the 4 weeks.

Your commission: $100 per registration.

Next Session: Click here to see when all coaching programs start.

Here Are Your Promo Materials

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NEW! 3 Steps to Make Quick Work of Blogging

This is short, but handy report that shows people how to publish a lot of blog posts in three simple steps. It also includes additional tips for cutting down time spent on writing.

Get your brandable report --> Click here (This is a zip file that includes three files: quick-blogging-aff.pdf, readme.txt and PDFBrand410.exe. Please open the readme.txt file first as it contains your instructions to brand the PDF with your affiliate link).

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Just link to the blog where the report has been posted. Replace the XXX with your affiliate ID.

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about it.

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1. Full Blogging Bootcamp Promo

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Direct link to the registration page:

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Subject: Finally, Your Easy-to-Manage Prosperous Blog If you’re like me, you created a blog because you heard it was a great way to promote your business. The trouble is, without a system in place it can be tough to keep up with your blog and to expertly use your blog as a sales tool that doesn’t alienate your interested readers. Boy, do I know all about that trouble. The good news is that there IS a way to stay active with your blog, develop a tight relationship with your readers AND have your readers turn into buyers – without losing your mind in the process. In fact, Alice Seba & Lynette Chandler (two of my favorite blogging for business authorities) have put together an intensive 4-week bootcamp to help you clear all the hurdles in having a prosperous blog. The bootcamp includes one-on-one customized help as you complete the weekly lessons and is a MUST for anyone looking for better results from their blogging. I hope you’ll join me at: http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imbloggingbootcamp.com

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3. Be the Expert Free Report

This is a roughly 4-page report that shows blogging beginners (or procrastinators) who a blog can help them establish their expertise. It shows them:

• Why being seen as an expert is a good thing
• How just about anyone can be an expert in something
• How to leverage that expertise to build their business

Get your brandable report --> Click here (This is a zip file that includes three files: blogg-expert-aff.pdf, readme.txt and PDFBrand.exe. Please open the readme.txt file first as it contains your instructions to brand the PDF with your affiliate link).

4. Joint Blogging Free Audio & Transcript

This is a 47:39 minute pre-recorded webinar that includes ideas for joining forces with other bloggers for maximum promotion with minimal effort. The audio covers exactly what joint blogging is, it's benefits and tips to get started. The audio also includes a full transcript.

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We all know how powerful blogs can be, but sometimes keeping up with your own blog can be a bit of a challenge. Luckily enough, Alice Seba & Lynette Chandler have just posted a pre-recorded webinar where they discuss the concept of joint blogging which allows you to work with other bloggers for maximum promotion at minimal effort. Together with Kelly McCausey & Carrie Lauth they discuss the benefits of joint blogging and how to get started yourself. This 47+ minute audio comes with complete audio transcripts and you can download both at no-charge and without any obligation at: http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imbloggingbootcamp.com/joint-blogging.html I highly-recommend giving it a listen…I’ve already got some great ideas I’m ready to run with.

5. 31 Blogging Ideas Freebie

This is a freebie with 31 practical blogging ideas by Lynette Chandler.

Get your brandable ebook --> Click here (This is a zip file that includes three files: blogging-ideas-aff.pdf, readme.txt and PDFBrand.exe. Please open the readme.txt file first as it contains your instructions to brand the PDF with your affiliate link).

6. Free Reprint Articles

Article: "What RSS Can Do For Your Business"

What RSS Can Do For Your Business Article by <a href="http://www.imbloggingbootcamp.com">Lynette Chandler</a> Did you know there are lots of ways RSS can be used for your business? Here are some example uses that you may not know about. Quick note: Some can be easily abused so… use them wisely, if you use it. Twitter: Automatically create a new tweet when you have new posts. There are many ways to do this, a popular and free tool to use is Twitterfeed. Facebook: Create updates when you make new posts. There are applications you can use to do this. I’ve found Facebook apps to be very flaky but one that seems to work is My Blogs. Widgets: Make a widget of your latest blog content so others can display it on their blogs or on their desktop. You can do this easily at Google Gadgets or Spring Widgets. Deliver files to your audience: If have a podcast, you’re already doing this but you can deliver other files too from PDF’s to video. Create affiliate branded RSS feeds: Let affiliates display your blog content and let them be rewarded for it. I’ve created a custom feed for my affiliates, which contains the affiliate’s ID. Find deals for your business: Who doesn’t like to save money? Save on your next business purchase. There are lots of ways you can track sales and deals from stores like Amazon. For Internet Marketing related purchases, you can save a feed like the one from Deal.com to your RSS reader. Track packages: Track your own packages with SimpleTracking.com or let your customers know if you sell a physical product. Track latest questions on Yahoo Answers: Answering questions on Yahoo Answers can be very effective to promote your business. Subscribe to the RSS feed of the category you’re interested in so you’ll be notified when a new question you can answer comes in. Track your own or other blogs’ comments: Sometimes email notifications quit working. But the RSS always does. If you are using a WordPress blog, your comment feed is usually: http://yourblog.com/?feed=comments-rss2 or http://yourblog.com/comments/feed/ Competitor watch: Find out what competitors or other marketers are doing on social networks, blogs, video and more using FriendFeed. Track what’s going on in your industry: Do a search on Yahoo or MSN for a keyword or phrase you’d like to watch. Using Firefox or IE 7, an RSS feed icon will appear. Click to subscribe. Advertise: While I personally have not done any RSS advertising, I have displayed ads in RSS feeds. The click through ratios for that one site performed better compared to web site click through. You can advertise on RSS feeds through Text-Link-Ads, Pheedo and FeedBurner. Notify clients of service status: This works well for businesses who offer a service like web hosting, online shopping carts. Publish a system status feed and let customers know they can be alerted of status changes immediately. What if you don’t even understand RSS that well? Can you take advantage of these suggestions? Absolutely. But if you prefer to better understand RSS, you can find a free report at TechBasedMarketing.com that explains RSS in simple every day English. More Blogging Help: If you're looking to pull more profit out of your business blog, check out the <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imbloggingbootcamp.com">IM Blogging Bootcamp</a>. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.

Article: "How to Get Blog Traffic - 11 Steps to Growing Readership"

How to Get Blog Traffic - 11 Steps to Growing Readership Article by <a href="http://www.imbloggingbootcamp.com">Alice Seba</a> Many of us work so hard on our blogs and frankly, it kind of sucks if we don’t get the traffic we want. And it’s a catch-22…you can’t get the traffic without the work, but it’s tough to justify all the work if you don’t get the traffic. Well, here are 11 suggestions to get the traffic you want to your blog. 1. Be Remarkable - This one is number one for a reason. If you do this, most of the rest of this list will come into place and will have lasting effect on the growth of your readership. Be remarkable by: * Being informative: Teach your readers what they want and convey the info in a way your audience appreciates. * Entertain - Insert humor, amaze your readers…do what’s appropriate to get their attention. * Connect with Your Audience - Understand and speak to their pain, worries and even their dreams and desires. * Be Controversial - Share an opinion…not everyone has to agree with you to find you interesting. I have been accused of having an “if you build it, they will come” attitude with this suggestion and I guess to some extent, it is true. That doesn’t mean you can’t be proactive in your traffic building as well, but the more remarkable your blog is…the better the long and short term effects of your efforts. 2. RSS Feed: You’d think it’d be a given, but I see plenty of blogs without an RSS feed. If you’re not familiar with the term, an RSS feed allows your readers to be notified when you make new blog posts. Unless your audience is totally tech-savvy and is all over the RSS thing, I recommend setting up a feed that allows your reader to sign up for updates into their feed reader or email if they prefer. An easy way to set up this type of feed is to use a free service like FeedBurner.com. 3. Ping!: Make sure your blog is set up to ping the various web blogs. Many blog platforms allow you to set this up in your settings. This helps a variety of information/search sites know that you’ve updated your blog. 4. Make Comments: Make useful comments on busy blogs related to your blog’s subject. Usually, you can link back to your site when you make a comment on another blog. BE RESPECTFUL!: Only use the space provided for your link…don’t write ads or fancy signatures AND make sure your comment is relevant and useful to other readers. 5. Do Trackbacks: Many blogs allow you to make commentary about their posts on your own blog. When you link to their particular blog post, a link to your own blog post appears in the comments area on their blog. For trackbacks between WordPress blogs, all you need to do is link to a blog post and it’s automatically set up. BE RESPECTFUL: If you’re going to trackback, have something useful to say. Just summarizing and linking to someone’s post does NOT add to the discussion. 6. Keep Your Email List Up-to-Date: You probably already know that your mailing list is a valuable asset. Use this asset to the fullest by sending them to your blog to read the posts you think they will find helpful, enjoy, etc. 7. Distribute Content: A great way to get people read more of your content is by getting content out there to more people. You can distribute articles, post videos, guest post on other blogs…just get some good stuff out there and lead people back to read your blog. 8. Affiliates Link to Your Blog: If your affiliate program allows your affiliates to link to any page on your site, encourage them to link to and write about your various blog posts. The system I use at Quicksales.com (a private-label 1ShoppingCart) allows my affiliates to quickly and easily link to any blog post they want. Affiliate referrals are cookied when someone follows a link and if that referral eventually buys, they get the commission. Of course, the conversions on blog links aren’t going to be as good as linking directly to a sales page, but it gives your affiliates the opportunity to bring value to their own readers (by linking to your AWESOME content) and potential benefit financially. 9. Social Networks: You can use various social networks (Twitter, Facebook, MySpace) to drive traffic to a blog. People you connect with socially are likely to be interested in what you have to say on your blog. Make sure you follow proper etiquette and use your common sense. Also, don’t overdo it and get lost in your social networks all day…you’ve got WORK and other important things to do. Plus, if you are remarkable, those who use social networks will be doing the work for you and talking about you. 10. Social Bookmarking: Social bookmarking includes sites like Digg, del.icio.us and Stumble Upon, where you can share links to a variety of content. Some people self-bookmark, but realize this could put your account in jeopardy, so read all the rules first. Others choose to work with others in helping each other bookmark. Being remarkable also encourages people to spread the word on your behalf. 11. SEO (Search Engine Optimization): I put this one last, where I know a lot of people tend to put it first. If your goal is repeat visitors who become faithful fans, put SEO on the backburner and SEO your other content pages where you are looking for first-time or drive-by visitors. The problem with trying to optimize all your blog pages is that it takes away from you being remarkable. A remarkable blog is written with interesting subject lines (rather than boring keyword phrases) and isn’t always on topics that people use a search engine to find. Of course, you can combine the two (SEO and being remarkable) in some ways, but don’t let SEO take anything away from the interest and word-of-mouth your blog creates. More Blogging Help: If you're looking to pull more profit out of your business blog, check out the <a href="http://www.imbloggingbootcamp.com">IM Blogging Bootcamp</a>. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.

Article: "Track What Your Readers Click"

Track What Your Readers Click Article by <a href="http://www.imbloggingbootcamp.com">Lynette Chandler</a> Your traffic stats already tell you a lot about your blog. Like where your visitor comes from, which articles are popular, who’s sending you the traffic. But every square inch of the screen is prime real estate. Do you know where is the best place to put your RSS feed or newsletter subscription? Your Ads? How about where to put links to your products and services? What do people actually click on? What are people’s eyes drawn to? Each blog has its unique ‘heat map’ - where people focus their eyes or click on the most - since many of us have unique blog designs. So what may work very well for your friend’s blog may not be so hot on yours. It’s easy and free to find out this information using CrazyEgg.com. I find heat maps especially useful when moving things around or changing the blog theme. This way, you know the new design is effective as well as pleasing to the eye. Beyond just clicks, the nice thing about CrazyEgg is it also tells you which visitors from where are likely to click on which links. You can use this to track all kinds of advertising or promotions you participate in. There are other alternatives to CrazyEgg if you want to try them out. ClickHeat - this is actually an open source script from Labsmedia.com, which you can install on your own site. Works a lot like CrazyEgg, maybe not as detailed reporting. Feng-GUI.com - uses artificial intelligence to simulate what users will click at based on a picture of your site. So it is an estimate. There is a Firefox plugin called “View Finder website heat map” to make using this tool easier. Might be useful when you start a new theme but I’d definitely follow up with a real click tracking tool like CrazyEgg. Clickdensity.com - much like CrazyEgg but looks like it has A-B testing in the premium product that CrazyEgg doesn’t. More Blogging Help: If you're looking to pull more profit out of your business blog, check out the <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imbloggingbootcamp.com">IM Blogging Bootcamp</a>. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers. </p>

Article: "A Blog is Not for Selling” - WHAT?"

A Blog is Not for Selling” - WHAT? Article by <a href="http://www.imbloggingbootcamp.com">Alice Seba</a> Blogs (used for business) are supposed to be relationship builders, so they say. Of course, purist bloggers will say they shouldn’t be used for business, but if you read this blog, you’ve gotten past all that and we can discuss blogging for business candidly, right? But many people who give advice on blogging for business say that you shouldn’t sell on your blog. The blog is just for building those relationships. Well, I love to make new friends and cement relationships with existing ones as much as the next guy/gal…but ummm…I also blog to build my business. If You Don’t Tell Them What You Have to Offer, How Will They Know? See, I don’t really understand how one could think that just writing interesting blog posts without ever making any offer to your readers is going to do you much good. Sure, you can do some promos/ads in the side bar of your blog, but realistically…most of your readers ignore the side of your blog. They are interested in what you have to SAY. And if you don’t SAY what you have to offer…how will they know? Making offers in the context of your posts makes the most sense. Tell them while they are listening and engaged in what you have to say. Of course, I’m not saying that every blog post needs to be a full-on pitch (but go ahead, make some pitch posts sprinkled in with the great content), but include some kinds of business-building call-to-action in a large percentage of your entries. If you have an ecourse or newsletter that focuses on the topic at hand, mention it. If you have a product that helps people with a problem you’re writing about, tell your readers about it. If you know another company that sells a great product solution, link to it with an affiliate link. Your blog readers are not mind readers, plus they read your blog because they like you and/or your company. They WANT to know what you’re up to, what you have to offer, etc. NEVER assume that your readers already know what products you have and that they’ll take the time to investigate what would suit them best. You need to guide them and tell them. This is something Lynette Chandler and I really try to drive home in our Internet Marketing Blogging Bootcamp. Some Outside Perspective on How My Blog Sells Interestingly enough, a number of people have caught on to my money-making scheme with my blog…he he he. Andy Beard says about myself and Lynn Terry “they probably have more paying customers than many A-list bloggers have subscribers.” Read the full quote in context at andybeard.eu. John Reese wrote about an audit his team did for BlogRush members and he mentioned that a lot of make-money blogs were disapproved because “most of the blogs in that category were heavy with ads and promotional material compared with the ratio of tips, techniques, and true unique ‘helpful’ content.” And then he proceeded to list this blog as one of the blogs that actually got it right. Read the full quote in context at income.com/blog. Brent Hodgson wrote about “over-the-shoulder-selling” which “is a type of inclusive sales pitch which just engages people - not as sales prospects, but as people,” and listed me as one of the people who “use this tactic (either subconsciously, or very deliberately).” Read the full quote in context at brenthodgson.com. Yes, It Applies to YOU! And please don’t tell me this is only suitable for this type of “Internet marketing” blog because it’s simply not true. If you have products to sell and you have people who enjoy your related content - you can incorporate selling into your blog. So tell me, do you incorporate selling in your blog? Subtle or direct…it doesn’t make you a snake oil or used car salesman. It makes you someone who can relate to and make great recommendations to your readers. More Blogging Help: If you're looking to pull more profit out of your business blog, check out the <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imbloggingbootcamp.com">IM Blogging Bootcamp</a>. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.

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