Internet Marketing Copy Makeover
Promo Tools

Description: a 4-week intensive program designed to help students remodel their existing sales copy for increased response and is an opportunity to hone their copywriting skills through hands-on, practical application.

Lessons are delivered via email and as a back-up to unreliable email, in a private online membership area. Each week, the students receive a printable training guide that is accompanied by audio, should students prefer to do their learning by listening. Students will receive practical weekly assignments to apply what they learn to their own businesses. They will receive feedback directly from me on all their assignments. I will also be available to answer questions through the private membership area throughout the 4 weeks (they will be allowed one question per day, Monday through Thursday).

Your commission: $100 per registration.

Next Session: Click here to see when all coaching programs start.

Here Are Your Promo Materials

Quick Links: Promo Text | Images | NEW! Freebies | Brandable | Articles

Important: Your affiliate link is looong! If you're sending this promotion via email, you should redirect the link so it doesn't break up in your message. Here are some redirect instructions. 

1. Direct Link to Coaching Program:

Email your subscribers, post it on your blog or wherever you communicate with your readers. Be sure to replace the XXXXXX with your affiliate ID:

http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com

2. Course image:

Put it on your blog, website or wherever you place an HTML promotion. Be sure to replace the XXXXXX with your affiliate ID:

<a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com"> <img border="0" src="http://www.affiliatecommandpost.com/composite-lg.JPG" width="400" height="228" ALT="Internet Marketing Copy Makeover"></a>

3. NEW! Free Handy List of 115 Power Words

This is a brandable printable that will help your readers add more oomph to their copy.

Get your brandable guide --> Click here (This is a zip file that includes three files: headline-tips.pdf, readme.txt and PDFBrand.exe. Please open the readme.txt file first as it contains your instructions to brand the PDF with your affiliate link).

OR...if you don't want to brand a guide, just link to the freebie on my blog. Be sure to replace the XXXXXX with your affiliate ID:

http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.internetmarketingsweetie.com/blog/power-words

4. Free Headline Tips, Sales Letter Template & Checklist

This is a free download that includes:

• Headline Tips Guide: Includes basics of headline writing and it also include 11 practical headlines starters that make it easy for you to start writing your own headlines.
• A Sales Letter HTML Template: The template is laid out with instructions on where to add which information, text and more. It includes full formatting and images that can be used as is or fully modified.
• Sales Letter Checklist: Even if your readers don't want the template, here's a handy that will help your readers ensure they have all the necessary components for their sales pages.

http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com/notification.html

5. Or You Can Create a Branded Version of the Headline Tips Guide to give directly to your readers.

This is a quick 4-page guide designed to cover the important and basics of headline writing. It also includes 11 practical headline starters to make crafting headlines easy.

Get your brandable guide --> Click here (This is a zip file that includes three files: headline-tips.pdf, readme.txt and PDFBrand.exe. Please open the readme.txt file first as it contains your instructions to brand the PDF with your affiliate link).

6. Reprint Articles

You are welcome to edit and customize the "Recommended for Further Study" section at the end of each article to suit your needs.

Be sure to replace the XXXXXX with your affiliate ID.

Don’t Have a Swipe File? Here Are 3 Reasons Why You Should Get One

Don’t Have a Swipe File? Here Are 3 Reasons Why You Should Get One By Alice Seba, Teacher at <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com">Internet Marketing Copy Makeover</a> When I first heard someone say "swipe file" in regard to copywriting a few years back, I was horrified. If you're not familiar with the term, it's basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy. I know! It seemed like people were suggesting that I keep a swipe file, so I could actually plagiarize the copy of others. It was totally shocking. But really, that is not the purpose of a swipe file. Keeping a swipe file is simply a learning opportunity to improve your own copywriting skills. Here are three reasons why keeping a swipe file is a GOOD thing: 1. <b>One of the best ways to dramatically improve your own copywriting, is to study the copywriting of others.</b> Yes, getting a foundation in copywriting principles that can be found in copywriting books is important, but honing your skills comes from study and of course, practice. Studying shows you how people can create compelling stories, make copy flow and transition seamlessly and more. 2. <b>Studying the copy of others increases your copywriting vocabulary.</b> By studying copy, you start to see which words and phrases can be most powerful. Sure, you can buy lists of "power words" or "power phrases", but seeing them in action really solidifies how it all works. 3. <b>Just use your brain when you use your swipe file.</b> Realize that every product and every target market is different. What works well with one, may not work well with others. Also, there is often some specific logic in using a particular angle, wording, etc. in copy - and you need to build your understandings of the WHY certain things are done in certain ways. Through basic and then in-depth study and practice, these things will become more obvious to you. So...what's in your swipe file? If you don’t have one yet, keep your eyes peeled for great sales copy to add to your file. <b>Recommended for Further Study:</b> For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba's <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com">Internet Marketing Copy Makeover</a>. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.

Three Tips for Improving Your Copywriting Skills

Three Tips for Improving Your Copywriting Skills By Alice Seba, Teacher at <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com">Internet Marketing Copy Makeover</a> If you sell any type of product, it’s no secret that copywriting skills (or a skilled copywriter on hand) goes a long way to selling more. We have just a few moments to grab a visitor’s attention, draw them into our offer and make the sale. We need to anticipate their objections and questions because most will click away to another seller instead of sending you an email to ask. It sounds daunting, but it can be done by improving your own copywriting skills. But how do you do that? <b>Here are Your Three Tips:</b> 1. <b>Theory is Important:</b> Getting to know the basics and then applying them to your own business is an important first step to learning to sell more through your writing. Start with a copywriting book or course that takes you from the beginning. 2. <b>Study Others:</b> Take a look at other sales copy that you find compelling and/or know that produces good sales results. Copy reaching a similar target market to yours is helpful, but GOOD copy in any market will give you very good clues to what works and what might not work. 3. <b>Test Your Own:</b> As you apply what you learn to your own copy, track the results. Copywriting isn’t an absolute science and some techniques may or may not work. Make sure you are testing your copy results to ensure you’re working toward continuous improvement. These are the same basic steps I took when getting started. And actually, I still do these things because the cool thing about copywriting is that you can keep getting better all the time — and keep improving your response rates. That’s definitely good for business! <b>Recommended for Further Study:</b> For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba's <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com">Internet Marketing Copy Makeover</a>. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.
 

NEW!   How Killer Copy Can Potentially Kill a Long-Term Business

How Killer Copy Can Potentially Kill a Long-Term Business By Alice Seba, Teacher at <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com">Internet Marketing Copy Makeover</a> <b>Killer Copy (n):</b> Emotionally-based website sales copy designed to sell a product to as many prospects as possible. You’ve probably heard about killer copy and the amazing effects it can have on your potential prospects. We’re talking amazing conversion rates, but a problem arises when killer copy becomes the main focus of the whole marketing process of a business. You bet, copy is important…but it doesn’t stand on it’s own for long-term business success. I’ve had the honor of learning copywriting from some of the greatest direct marketing masters out there, but I have to tell you, some of them scare me a bit. They share amazing techniques about increasing conversions to astronomical proportions and it’s very impressive. On the surface, it sounds like a very good thing. After all, who doesn’t want to sell more? But selling more can actually mean a lot more unhappy customers. Realize that many of these direct mail and online marketers simply sell products via direct response. They aren’t necessarily into branding, building a reputation, etc. If you’re running a business for the long term, you need to ensure your copy does a few things: * <b>Your target market should be clearly defined.</b> Sure, killer copywriters are good at targeting a market, but because the copy is so emotionally based, they often sell a product to segments of the market for which it’s not really intended. If that sounds confusing, let me give you an example - Let’s take your garden-variety Internet marketing course using killer copy. The copy usually is written to appeal to people who want to make easy money. Well, just about everyone wants easy money. The copy plays on the emotions of this group when realistically, they don’t want to set up an Adwords campaign, write articles or whatever the product teaches you to do. * <b>Your copy should match your offer.</b> Killer copy often overplays the benefits of a product and that leads to disappointment by the prospect when they don’t receive quite what they were expecting. For example, things that are labeled as “push button” or promise “results overnight” often simply can’t deliver. So, if killer copy is this dangerous, why do people to do this? Well, it’s simple. Even though they may have a high refund rate (and this is very often the case if they’re honest), the overall high conversions result in a lot more initial sales. And remember, all they’re really interested in is the INITIAL sale. But for the business working to build a brand and reputation, the initial sale is not enough. One of the important keys to your success are repeat customers and word of mouth. If your customers aren’t totally satisfied, they certainly won’t buy from you again and they won’t recommend you to others. In fact, they may spread the word, but the result won’t be positive. :-( Instead, stick with copy that effectively targets your prospect, matches your offer and inspires customer loyalty. If you need step-by-step help in doing that, you can grab your copywriting course here and of course, do share your thoughts below. <b>Recommended for Further Study:</b> For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba's <a href="http://www.quicksales.com/app/aftrack.asp?afid=XXXXXX&u=www.imcopymakeover.com">Internet Marketing Copy Makeover</a>. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.

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